Established in 1992, Connor Opticians (formerly Conway opticians) stands as a local, independently run one stop optic shop on Castle Street. The heart of personalised eye care, Connor Opticians takes pride in its commitment to the community. Embracing a vibrant orange and white logo featuring the distinctive form of glasses, together me and Michael Connor crafted an identity that reflects the brand's character and expertise. The dynamic logo seamlessly extends its influence across various touch points, from signage to glasses cases & more embodying the essence of this longstanding optometry establishment. Our design approach prioritises clarity and warmth, creating a cohesive and recognisable visual language.