Broadband done right," proclaims Fibrus. This new Northern Irish broadband company is a fresh alternative network (altnet) based in NI. Fibrus is actively engaged in the ambitious pursuit of delivering next-generation full-fibre broadband to homes and businesses. The identity of this alternative network is a bit more complex. The name "Fibrus" comes from the fibre optic cables they install in the ground, and we took that name literally. "What if we featured the bright iridescent fibre optic cables" and used them in simple geometric shapes taken from the already recognisable logo, a highly legible sans-serif typeface, and a gradient-based palette with five colour highlights. Designing the product, collateral, print materials, social media graphics, and website with a thoroughly unique vision was an absolute delight.